Nichole Kelly

Chief Executive Officer

Nichole Kelly, CEO, spent 15 years as a brand-side marketer working for organizations such as Sherwin-Williams, The Federal Reserve Bank, CareOne Debt Relief Services, and Signs By Tomorrow. Through her brand-side experience she learned something important: measurement is critical for any marketer’s career trajectory.

In 2012, Nichole launched SME Digital, the digital consultancy arm of Social Media Explorer and has since assumed the responsibility for day to day operations of Social Media Explorer, a top 40 marketing blog. She is also the co-founder of, a link shortening, measurement and remarketing platform as well as, Actionable Intellect, a social media sales intelligence platform. She is a sought after speaker and the author of How to Measure Social Media. Nichole is also a world-renowned karaoke star.

Zone of genius: Revenue creation and connecting the dots

Latest Blog Posts by Nichole

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