DIGITAL ENTERPRISE

Archive for August, 2009

One of the key goals Internet Marketers have especially those whose businesses specialize around Search Engine Optimization (SEO) is to rank highly for the keyword that they are targeting on Google. There are some who focus only on white hat techniques, some engage in grey hat techniques and others who work on black hat techniques.

Although it is tempting to dip your toe in grey hat and black hat techniques, it is always advisable to avoid them because once Google plugs the loophole that you have been trying to exploit, then it is possible that your site is slapped or pushed way down the rankings overnight. It is always dangerous when you try to build your business around a trick. In fact you are not really working on your business but just trying to make money online and there is a huge difference between the two.

Here are a few tips on how to optimize your article or site for keyword SEO.

1. Quality Content: Now choose the keywords related to your niche and look for ones where you have a reasonable chance of ranking with a decent traffic volume. Ideally experts say that the keyword should have less than 50,000 competing pages in Google when typed within quotes while some suggest looking for 20,000 or less. There is no hard and fast rule.

One of the best strategies to rank high for your keyword is to provide quality content to the end users. Too often the focus is on the keyword density and having the keyword in the title and Meta tags etc. All these are important but it is equally important that you engage your reader as well with quality content.

Once you have quality content, you have a great chance for others to link to your content. So this tremendously helps your cause for rankings because you have a natural link pattern emerging for your keyword and the most important thing is that you have raving fans for your content as well.

2. Link Building: The other method is to start building links by writing and submitting content to article directories, social media sites like Squidoo, Hubpages, building blogs, making videos, distributing podcasts etc.

3. Outsource: To get the best results, you should try to automate the processes and outsource as much as possible so that you can focus on the more important tasks like product creation. You can outsource the most basic tasks like building links, creating bookmark accounts, making promotional audios and videos and distributing your content throughout the web.